HOW WE WORK

At Vernon, we work with structured tiering to ensure that every brand and retail partner is handled in the most relevant and effective way.

We specialize in segmentation across Tier 0, 1, 2 and 3 accounts, allowing us to prioritize focus and resources where they create the most value. This setup is supported by our dedicated sales teams, each working with specific segments of the market.

The result is a more focused and tailored approach — where every partner is carefully selected and managed based on their market position, and each collaboration is shaped individually.

At Vernon, we work with structured tiering to ensure that every brand and retail partner is handled in the most relevant and effective way.

We specialize in segmentation across Tier 0, 1, 2 and 3 accounts, allowing us to prioritize focus and resources where they create the most value. This setup is supported by our dedicated sales teams, each working with specific segments of the market.

The result is a more focused and tailored approach — where every partner is carefully selected and managed based on their market position, and each collaboration is shaped individually.

Collaboration is a core part of how we work. At Vernon, we don’t just distribute brands — we build partnerships that are grounded in trust, shared goals and long-term growth.

We actively develop and maintain strong local relationships across Scandinavia, ensuring that our brands are connected to the right partners in each market.

This includes festival activations, retail collaborations, trade marketing with retailers, and local partnerships where proximity and understanding of the market are key. Being close to our partners allows us to act fast, stay relevant, and create meaningful impact where it matters most.

Across Scandinavia, our PR approach is rooted in long-term relationships. We work closely with press, influencers, media outlets, content creators and brand partners to create communication that feels relevant and credible in each market.

Our PR teams are locally based and deeply connected to their individual audiences, ensuring that every activation is shaped by real cultural understanding — not assumptions.

We activate press, media and influencer channels through events, editorial work and collaborations. Always with a clear focus: making sure our brands stay visible and relevant where it matters. Always.

At Vernon, local collaboration is a natural part of how we grow brands. We work closely with influencers, ambassadors, creators and designers — but just as importantly with retailers, fashion houses, festivals and trade fairs.

We focus on placing each brand in the right context, whether that’s through in store activations, local partnerships, cultural events or industry platforms. The goal is to ensure visibility that feels relevant to each market — not forced or generic.

Many of our collaborations are built on genuine alignment with the brands we represent. This creates more authentic exposure, stronger credibility, and ensures our brands remain visible and relevant in the right environments.